📱 Beauty Business & Brand: Build Your Clientele from Zero Using Social Media
The course that teaches beauty professionals how to market themselves online, get discovered locally, and build a fully booked business.
You can be the most talented makeup artist, braider, or nail tech in your city — and still struggle to get clients if nobody knows you exist. This course fixes that. It's not about going viral. It's about building a consistent, local online presence that turns followers into paying clients, week after week.
This course is for every beauty professional who knows their craft but hasn't figured out the business side yet.
What's inside:
Your Brand
- Defining your niche — why trying to serve everyone means booking no one
- Creating a visual identity that looks professional without a design degree
- Writing your bio, your captions, and your booking information so clients actually reach out
- Building a portfolio from scratch — what to shoot, how to shoot it, and what clients want to see
Social Media That Actually Books Clients
- Instagram for beauty pros — the content mix that builds trust and drives DMs
- TikTok for beauty pros — how to use tutorials and behind-the-scenes content to get discovered locally
- The 3 types of posts every beauty professional needs every week
- How to use hashtags, location tags, and collaborations to reach your local market
- Reels and video content — how to film, edit, and post without spending all day on your phone
- How to handle DMs and convert them into bookings
The Business Systems
- Setting your prices confidently — how to stop undercharging and how to raise your rates
- Your booking system — DMs vs. booking apps, deposits, cancellation policies, and no-show fees
- Your client experience from inquiry to aftercare — what keeps clients coming back and referring friends
- Managing your income as a freelance beauty professional — tracking, saving, and planning for slow seasons
Who this is for: Any beauty professional — makeup artist, braider, nail tech, esthetician — who wants more clients and a stronger online presence. Also perfect for beauty school graduates about to launch their careers.
Format: Video lessons + Canva brand kit template + 30-day content calendar + caption swipe file + booking workflow guide + pricing worksheet
Price: $97 🔔 Join the Waitlist — Waitlist members get early access + $30 off